Start up Cohort Programme

Running a joint Ecosystem program between Capgemini and SAP Start-up Studio to mutually design a vibrant start-up community in order to deliver value to our clients by scaling innovation solutions

About Start up Cohort Programme

Today Start-ups in India have a unique opportunity to build world-class sustainable and innovative products for emerging customers globally. There are numerous start-ups which have become global success stories and should be nurtured for a well-functioning ecosystem.

Capgemini SAP Account team, in collaboration with SAP Labs India’s SAP Startup Studio is joining hands to create a seamless engagement model for “early stage” and “growth stage” enterprise SaaS Companies. The cohort will focus on building industry-specific solutions for our global customers leveraging the SAP Business Technology platform. This programme is specially designed to give burgeoning startups, the platform to showcase their ideas and leverage the large talent pool in India.

These handpicked startups will go through an intensive 12 months’ program - build, develop and GTM planning, specially designed in partnership with Capgemini and SAP Labs India’s Startup Studio.

Industry Focus

Automotive

The automotive industry is racing toward a new world that's driven by sustainability and changing consumer behaviour, encompassing electric vehicles, connected cars, mobility fleet sharing, onboard sensors, new business models, and always-on connectedness.

Utilities

SAP is the leading provider of on-premise and cloud-based utilities solutions worldwide. SAP for Utilities offers an innovative solution portfolio enabling digital transformation to become intelligent enterprises for the utilities and waste and recycling industry.

Consumer Goods & Retail

Retailers face new challenges in the way goods are marketed, bought, fulfilled, delivered, and sold in a highly competitive marketplace, but emerging technology innovations are ushering in new opportunities as well. Retailers can leverage technologies, such as cloud, AI, robotics, IoT, and VR/AR, to provide the shopping experiences that delight customers.

Hi-Tech

Personalised brand promises will be integrated into customer experiences. By 2025, we believe that high tech companies will rely on platforms and subscription-based services for monetizing intellectual property to provide the efficient, reliable products and consumer-grade experiences customers expect.

Pharma & Life Sciences

Personalised brand promises will be integrated into customer experiences. We believe that high tech companies will rely on platforms and subscription-based services for monetizing intellectual property to provide the efficient, reliable products and consumer-grade experiences customers expect.

Program Timeline and Execution

Phases

Prior to the Grand Jury a set of domain experts from Capgemini and SAP (Industry and Product Engineering) have evaluated the final list of startups for the Grand Jury. We have put together an efficient mechanism for evaluation and startups go through thorough rounds of deliberation before they make it to the final round. A combination of research, tools, presentations and demos have been used to reach the list of startups going into the Grand Jury round.

Grand Jury Evaluation

The evaluation for the Grand Jury event is divided into areas with scoring of 1 – 5

Proposed solution
innovative is the solution? Is the solution future-proof? Does the solution have a clearly defined USP?

Problem Identification - The problem been identified/ defined effectively and it is backed by relevant market research. The target beneficiaries have been clearly defined
Solution - The solution solves the problem in the intended manner in a sustainable way
Innovation - The proposed solution is innovative and creative. Strong differentiation vis a vis other competitors solutions
Reastic & Feasible - The solution is realistic, practical and feasible to apply
Ease of Usage - The Solution is not complex and is easy to use. It is user friendly

Technical Fitment
Can the product be aligned with SAP’s products? Are there any possible areas of synergies with SAP?

Scalability - Extent - The solution can be adapted to SAP landscape. Level of scale is high
Scalability - Ease - The solution is easy to scale. Does not depend on too many factors which may inhibit/ limit scaling up

GTM strategy
What is the geographical impact of the solution? Are there possibilities for localization?

Milestones - Timeline and milestones to date, growth metrics, partnerships, awards, publicity. Customer success stories and/or testimonials
Impact - What is the number of people and geography and the solution will impact (numerical/empirical estimate )

Entrepreneurial Team
How stable is the team? What is the domain expertise of the team?

Team - Cross Functional Multi-disciplinary Team with relevant industry/ sector experience. The team brings in unique but complementary skills to add value to the project. Positive consideration to gender diversity.
Vision - The Team has a short term plan (immediate requirements) vs a Long term plan. They should have identified the major risks and developed appropriate contingency plans which will have a defined timeline of achievable & measurable milestones

Leadership Quote

Sindhu Gangadharan

SVP & MD, SAP Labs India and Head, SAP User Enablement

The Indian startup community continues to disrupt the global product landscape and is well poised to become the world's largest startup ecosystem. Today, India's innovation economy is fuelled by homegrown SaaS and deep-tech startups which are driving India's TechAde and bringing digital revolution to grassroot level.
Over the last 5 years, SAP Startup Studio has been an enabler and accelerator for many of these Indian startups. SAP Startup Studio’s partnership with Capgemini will help us identify our latest cohort of visionary entrepreneurs and help take their disruptive products global with deep-tech expertise and innovative go-to market solutions.

Ashwin Yardi

CEO of Capgemini in India

Capgemini and SAP Labs India has collaborated to advance the power of the Indian ecosystem with launch of this programme. Start-ups have an unique opportunity to market leading products for customers locally and globally as well. These start-ups have potential to become global success stories and should be nurtured for a well-functioning ecosystem.
The objective of this programme is to give them support to build world-class innovations with proven methodologies, mentorship and best practices. Innovation is at heart of Capgemini and together with growing ecosystem we want to respond to changing market dynamics.

Sokrates Koutounidis

Vice President and Global Account Executive, Capgemini

Today Start-ups in India have a unique opportunity to build world-class & sustainable products for emerging customers globally. There are numerous start-ups which have become global success stories and should be nurtured for a well-functioning ecosystem. So, Capgemini & SAP Labs India partner fundamentally to improve the power of the ecosystem with the launch of the Joint Startup Cohort Program. This program is specially designed to navigate the challenges and opportunities of growth for our customers and market our common solutions faster.